Results: Helpline Raises Money to Keep its Women’s Shelter Open

If you saw our blog post about the motion graphic we designed to help raise funds for a local women’s homeless shelter, then you might be interested to know that we just learned that they have raised all the needed funds to keep this shelter open. A board member told me this week that the coverage in the local paper, direct mail to donors and supporters, and this motion graphic helped generate enough donor interest in the course of month to sustain its operation through 2012.
 
We’re thrilled at the news, and want to thank any of our readers who helped with this project for their generosity. This is the best part of being professional communicators—when words and images converge to help relieve suffering and bring hope to people in need.

Client Showcase: University T-shirt

We designed this vintage pillar shirt in four colors for Walla Walla University, using their logo as inspiration for the artwork which was imprinted using metallic gold.

The trendy shirt won an Award of Merit for Imprinted Materials in the 6th Annual Service Industry Advertising. The judges reviewed the entries for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

2009 Logo Trends

Logo Lounge has released it's 2009 Trends logo assessment. Included in this batch is an atypical vibrancy of color and energy, a more critical use of type and text, and increased chroma of color.

While the report provides a lovely visual journey, we will say that some of these seem to defy the core requirements for a good logo, as their complexity makes them challenging to deploy at various sizes and in different media. Nevertheless, it is still a pleasant visual escapade, and if you're interested in the full collection of six years' worth of trends, click here.

Gold Award: Annual Calendar Card

Our 2009 holiday card and calendar received a Gold Award from the Sixth Annual Service Industry Advertising Awards competition in which nearly 2,000 entries were evaluated by a national panel of judges. Our black-and-white themed calendar featured a desk display stand and a unique card for each month.

Are printed calendars passe'? We think not, if the design is fresh and the size well suited to the audience. After all, what else can you give to your friends that can be used 365 days of the year?

Award of Merit: Canadian T-shirt

This shirt, designed to promote Walla Walla University's financial aid package for Canadians, proved to be not only popular on campus, but award-winning as well. It won an Award of Merit for Imprinted Materials in the 6th Annual Service Industry Advertising Awards. More than 250 advertising agencies and 800 service institutions participated. The shirt was printed in spot metallic silver and red on both black and white shirts.

We like to think of apparel as yet another in a galaxy of media options--but one with no media buy fees. Of course, not every message is suitable for apparel, but it pays to at least consider this in your mix.