SHOWCASE · DISPLAY & OUTDOOR
PRINT, ANNUAL REPORTS & DIRECT MAIL
Live. Work. Play.
CENTURA HEALTH SYSTEM
The right photo can sometimes say more than a page full of text (though don’t get us wrong—we love words). For this project, we were asked to develop a physician recruiting package that would promote a system of hospitals in Colorado. The display is used at recruiting fairs and features an arresting collage of images that can’t be ignored. Designed to draw people to their booth, it then gives opportunity to connect prospects with a matching printed piece that provides more information.
It’s not always necessary to take custom images—but it is always important to invest in good pictures. Since this was a budget-conscious project, we used stock images to create a mood for the piece—then made them the dominant design feature.
This project received three awards, read about them here.
tags: brochure, display, health care, print, tourism