SHOWCASE  ·  BRANDING  ·  MOTION GRAPHICS & VIDEO
PRINT, ANNUAL REPORTS & DIRECT MAIL
WEB, E-CARDS & PRESENTATION

Relief That Lasts

DIMENSIONS PAIN MANAGEMENT

Sweating the details makes the difference between mediocre creative and creative that sells. When we partnered with Avista Adventist Hospital to launch their new pain program, we thought about how we would use words and images to best sell this service. Every decision—from color to type face to content—had to speak to people suffering from chronic pain. Here is some of our behind-the-scenes thinking:

The logo uses the “D” from their name as the basis for a flower image that depicts vitality and life.

Colors are bright, hopeful and soothing. The stability and comfort of blue paired with the energy of a bright green reflect the dominant colors we see in nature—be it sea or sky and field or mountain. Humans find comfort in these hues.

Images of the physician depict him as friendly, engaged and accessible—yet still professional. 

The copy on the ads, Web site and collateral is laced with the promise of relief—and is encapsulated in the tagline “Relief that lasts.” 

The business suite won an award, which you can read about here.

tags: advertising, animation, branding, campaign, card, health care, motion graphics, photo direction, print, web