Showcase: Making the Case for Bread and Water
The entrepreneurial Wilkinson Baking Company has developed a revolutionary new technology that allows them to mix and bake fresh, healthy bread in a self-contained machine now being tested commercially. We worked with them to develop a series of electronic billboards—among other promotional elements—that deliver in-store key messages.... Read more

The Difference Between Good and Bad Writing is Sales
We decry the plethora of pedestrian copy that populates the world of business communication and sales. Why must it be boring? Tiresome? Mediocre?.... Read more

Build Better Presentations: Part 2
Instead of filling your slides with bullet point after bullet point, pare your message down to one main idea per slide and unpack the idea verbally.... Read more

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