We worked with Yakima Valley Memorial Hospital to develop this 100 Reasons to Count on Memorial campaign, which included a series of television image ads to promote their hospital. This campaign proved to be both effective and versatile, as it allowed new services and initiatives to be pulled together under this umbrella tagline.
The ads use black and white still images and features real people, rather than actors, which puts a warm and personal face on the hospital. The still images not only work beautifully in the spot, but will be repurposed for other elements of the campaign—maximizing their investment. The first ad is shown here. Nothing is more inspiring in our work than seeing the power of words and beautiful images to deliver a well conceived strategic message. It's just plain fun.