Color Psychology: The Facts About Black

"Black is beautiful." —Huey Newton

Black will always have a presence, not only in the world of fashion, but in all design disciplines. Adding black to a color or design adds impact, depth, weight, substance and even subtlety.

Black wields a strong presence and is perceived as powerful, stylish, contained, modern and yet classic.

Of course, black is often an accent color that takes on variations in meaning based on the color with which it is paired. As you choose black in your design, consider the moods it conveys: power, elegance, sophistication, boldness, mystery, strength, luxury, magic, darkness, seriousness or prestige.

Use black whenever you want to convey these attributes, but remember that quantity and context can influence the overall impact.