When HMSA, Hawaii’s largest provider of health care coverage, contacted CMBell Company, they were looking to create an attitude shift regarding their innovative new health care initiatives. We work with them to develop a Power Point presentation that would be delivered at public forums by their capable senior vice president.
To paint the vision for their initiative, we created a fictional character and walked her through the present—and proposed—health system to bring their plan to life. The presentation, they report, has been effective both in terms of getting their message out to the business community and in influencing their intended providers.
The successful combination of a compelling story, presented in person by a credible speaker, can sometimes yield big results for a company. For some situations, nothing compares to face-to-face communication.