A simple way to distinguish your company is to say farewell to those tedious pre-printed holiday cards and create something customized. This is the time for the little black dress, not the standard pantsuit, if you want people to see your firm as innovative and successful.
The law firm of Gresham Savage hired us to develop their annual holiday e-card, which gave us a great opportunity to tie their centennial year messages in to their holiday message.
While an e-card isn't the place for overt selling, it definitely leaves an impression about your company. In this case, we wanted to link the history of the firm to the history of the community—deepening their bonds and thanking the community for their role in this milestone.
People like to be thanked, and the holidays are a perfect time to not only do this, but create a classy, distinctive piece for your firm that sets it apart. Plan now to make an e-card part of your company's social media strategy next year.