Outdoor advertising reaches more people with fewer dollars. Out-of-home advertising costs three times less than radio and magazines, seven times less than newspaper and nine times less than network TV. It literally reaches more people more often with fewer dollars than any other form of media. And, more consumers are spending more time with out-of-home advertising than watching TV, reading the paper or listening to the radio.
Not only does it cost less, it:
- Can't be turned off
- Can't be thrown away
- Can't be fast-forwarded
- Can be regionally targeted
Is outdoor part of your advertising mix? Perhaps it should be.