If you're in charge of your organization's image, be very particular about what you say “yes” to. Many marketing departments are buried with internal requests for things that are of marginal importance to the organization. While marketing leaders want to be of service to their internal departments, some requests can keep us from doing what is most important for the organization. Whenever we choose to take one action, we are by default choosing not to do another, simply because of the limitations of our time. This can result in lost opportunity.
In the end, we must ask ourselves what are the most important things we can be doing for our organization given our limited time. Working longer hours is not always the answer; we must all learn to make better choices and work smarter.