Bad things can and do happen to good organizations. In fact, issues that may be out of public sight can surface and create severe image-damaging situations at any moment in time. To see if you’re prepared, ask yourself the following:
- Do you have a crisis management plan?
- Have you identified which team members you'll trust internally during a high profile event?
- Are the right decision makers and managers ready to act and make decisions quickly?
- Do you have a trained spokesperson who can effectively mitigate, manage and present a believable face for your organization when the media calls?
- Can you activate the right political and regulatory agencies to either be neutral or come to your support?
If you're concerned about your readiness for such a crisis, consider conducting (or hiring an outside firm to do so) an audit to identify your weak points. A good crisis communication plan can not only help preserve your reputation and avoid lawsuits, but help your company survive the financial setbacks these kinds of crises can create.