Client Showcase: Using Testimonials to Promote Your Service

Littleton Adventist Hospital (LAH) wanted a piece to follow up on the successful “Littleton Loves Little Ones” campaign, reminding women why they should have their babies at LAH. To do this, we showcased real moms who chose Littleton. We then listed physicians who delivered at the hospital, and we encouraged recipients to “ask your doctor to take you to Littleton.”

The campaign garnered a Gold Award in the Aster Awards, a Silver Award in the 23rd Annual Healthcare Advertising Awards and a Bronze Leaf Award in the Colorado Healthcare Communicators Gold Leaf Awards. The direct mail piece itself won a Gold Award in the 4th Annual Service Industry Advertising Awards.