Color Psychology: What does red say?

"When I gain these ruby slippers, my power will be the greatest in Oz!"

—The Wicked Witch of the West

Since early times, red has been a signal to the human mind to act. It is the color of blood, and therefore life-sustaining or life-threatening. Considered the most physical color in the spectrum, it commands strong emotions and stimulates the adrenal glands to energize the body and senses.

  • Light Pink: romantic, soft, sweet, delicate, innocent, fragile, youthful (too sweet)
  • Dusty Pink: soft, subtle, cozy, gentle, nostalgic
  • Bright Pink: exciting, playful, energetic, sensual, wild, festive, vibrant, flirtatious (gaudy)
  • Bright Red: exciting, sexy, dynamic, dramatic, powerful, courageous, assertive, impulsive, demanding, motivating (aggressive, violent, dangerous)
  • Brick Red: earthy, warm, strong, established
  • Deep Reds: rich, elegant, refined, expensive, mature, robust