Client Showcase: Hospitalist Brochure

The concept of hospitalists—hospital-based physicians whose exclusive role is to manage the care of patients who are hospitalized—is still new to many consumers, and many don't understand how a hospitalist might benefit them. To explain this, we developed this piece for the hospitalist program at Avista Adventist Hospital. We paired text that addresses likely consumer concerns with images from both our private stock collection and the hospital to create a custom piece that helps set a patient's expectations about working with a hospitalist—and allay their fears about this new way of delivering inpatient care.