Had we not been in this business, we would not have believed the remarkable range of printing estimates one can receive on the same job. The variances are so wide that at times we have to wonder if they are talking about the same job.
Several factors impact pricing, but today we'll talk about fit.
Printers all have their niches. They each have different types of equipment that are suited to various jobs. Putting a small job on a large six-color press simply won’t be competitive, no matter how they sharpen their pencil. You have to know your printer, and know which jobs they are best suited for. This will impact not only your price, but the quality of your printed piece.