Building Better Facebook Pages

Lauren Fisher advises those managing Facebook pages to write for the news feed, not your wall.

When you write an update for your Facebook page, the update will most likely appear on the page’s wall by default. It can be confusing however, to consider that the wall is not the place where 99 percent of your fans will see the update. Though a link or ad will lead some people straight to the wall, your existing fans will see the update in their news feed.

Remember to include links in your update if you want to drive the reader to a specific page—and don’t reference something that won’t appear in the news feed. For example, telling them to “Check out our tab on the side” is out of context for people seeing this update in their news feed.

To see all 8 of her tips, go to