For more than two decades we’ve worked with physicians to build their practices, and this experience has helped us create a formula for driving patients to a new practice—which accelerates the revenue stream needed to sustain them. Using our proprietary methods, we’ve been able to track up to 57 new patients per month which can be linked back to a very modest investment in advertising. One practice resulted in a 25% increase in hospital surgical cases—just two months after the campaign was launched. (We know this because this practice was already in business when they hired us, and the volumes went up after the campaign launched.)
It’s good to use a mix of advertising media—and fine-tuning this over the years has helped us devise an optimal mix for launching a physician practice. The best results occur:
- Where there’s sufficient market demand for the specialty
- When the physicians have good patient relationships
- When the physicians and hospital have a strong partnership
Even without this, it’s possible to accelerate patient volumes through marketing—but when all of variables above align, the growth can be stunning.