We produced a series of mini-videos for St. Anthony North Hospital's 40-Year Anniversary campaign—all of which are posted on their website, their You Tube channel and their Facebook pages. Each of the personal interviews tells a piece of their story—what the hospital means to its community, its distinctive mission and its vision for the future.
Quality videos are getting more cost-effective to produce. This, coupled with the the pervasive consumer appetite for video, should make it a part of any significant campaign.
What are your reactions to this campaign? Do you think St. Anthony North's message was effectively communicated to the community? Leave us a comment and let us know what you think.