Consumers Look for Video Content on Websites

Visitors to websites are now looking for video content first. Smart businesses can no longer ignore video as part of their marketing and communication strategy. A report on states that 174 million US internet users watched online video content in March of 2011—for an average of 14.8 hours per viewer.

The use of video often increases your marketing results. Here are some facts from

Video increases engagement, causing visitors to stay longer on your site—and making them more likely to buy.

  1. 65 percent of visitors will watch a video to completion—compared with only 10 percent who will read an entire website.
  2. 12 percent of users coming from a video are ready to buy—compared to only 1 percent for text-only users.

You Tube is the second largest search engine next to Google, and last year alone You Tube reportedly exceeded 2 billion views per day Are you where people are looking for you?