Purple is often an acquired taste, like many of the flowers and foods that bear it's hue. In ancient times, only the very wealthy could afford to buy purple garments, as the dyes were extracted from tiny mollusks and it took about 336,000 of the tiny snails to yield one ounce of dye. Thus purple became the color of kings, queens, nobles and wealthy, powerful patrons. The color also took on certain mystical, heavenly, transcendental or spiritual properties.
- Lavender: romantic, nostalgic, fanciful, lightweight, lightly scented, playful
- Mauve: wistful, sentimental, thoughtful, feminine
- Amethyst: curative, protective, peace of mind
- Blue Purples: contemplative, meditative, spiritual, soul-searching, intuitive, mysterious, enchanting
- Red Purples: sensual, thrilling, intensely exciting, dramatic, creative, witty, expressive
- Deep Purples: visionary, rich, royal, prestigious, subduing, distant, introspective (aloof)