This new campaign for North Ridge Medical Practice in Colorado combined direct mail with a mini-animation ad—allowing for targeted advertising and putting them ahead of their competition by having a more Web-friendly, social media-friendly promotion. The presence of the mini-animation ad also delivers information in a format that consumers are showing preference for.
Physicians who can deliver strong, targeted messages using contemporary media will likely experience immediate growth in their practice if the message is right and the market has pent-up demand. You can see how they've used this on their website—and how it not only brings the Web page to life but reinforces their key brand messages.
Have you seen other physician practices breaking out of the print ad-only approach to promotion?