In the examples here, the photos say professional or unprofessional, friendly or distant, engaged or posed. We see far too many bad pictures in general—photos that actually detract from the kind of message the organization is trying to convey.
Why is this? Well, often it's a matter of vision. Marketers who understand the power of a good photo budget for a professionally-taken collection with which to work. In the same way that hiring the right architect can make all the difference in a first impression for your building, hiring the right photographer can make all the difference in a first impression for your company.
Anyone can take a photo, but it takes a skilled professional to make a photo tell a compelling story—and do it in a way that reflects handsomely on your organization. The black and white photos below were taken for our client St. Anthony North Hospital by one of our partner photographers (we have a small group of hand-picked, top-drawer photographers in the markets where we regularly do work).
Some believe that professional photography is too expensive, but we say that amateur photography actually costs the organization too much in terms of image.
There are ways to get the most from your photography budget, and we'll talk more about that in a future post. But professional photography is an absolute necessity for any organization attentive to their public image.
So now let's hear from you. Based on the pictures below, what kind of impressions do have about the organizations represented?