Marketers Continue to Increase Use of Video

Onemarketmedia.com reports that video will be ubiquitous on the Web—and is a top priority for marketers.  Here’s what they say:

According to a survey by Marketing Sherpa, for the second year in a row video marketing is the top priority for marketers surveyed, ahead of SEO, PPC, social media, email marketing and all other online marketing tactics. Turnhere has also released a study in the fall which revealed the same results—“When asked to rank various online marketing priorities for 2010, video was ranked as the top priority.”

In a recent post conference interview Jeremey Allaire, CEO of Brightcove, summarized the outlook for Web-based video this way:

“Video will become as ubiquitous as text on the Web.... What weʼve seen happening over the last year is this incredible growth in the number of organizations and corporations, of all types, of all industries, of all sectors of societies, embracing video to enhance what they are doing on the Web.”

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