Mayo Clinic Leads the Way with Social Media Marketing

Ed Bennet, author of the website Found in Cache: Social Media resources for health care professionals from Ed Bennet, advises health care organizations not to get into social media because you think you’re going to get more patients, but because you’re helping be responsive (not responsible) to people reaching out looking for answers.

The Mayo Clinic, a front-runner for using social media in the health care industry, uses it in a variety of ways:


  • Patient questions and comments are monitored and responded to by their experts
  • Video contests
  • Informational videos on various topics
  • Patient testimonies
  • Automatic blog posts
  • Visit the Mayo Clinic's Facebook Page