This is the final piece in a campaign to promote St. Anthony North Hospital's achievements via its 40-year anniversary. This printed piece serves as both a direct mail and a brochure that tells the hospital's story and casts a vision for its future. The campaign theme, "We," celebrates the team's efforts in reaching this milestone, while creating enthusiasm for the hospital's future. It pairs well with the employee video, where we build on a reality-style production to show what "we" means.
The campaign included transit, outdoor boards, mall displays, building banners, kinetic typograpy, Web content, videos and print ads.
The focus of the messaging was not just about their accomplishments and plans for the future, but was a way to celebrate the achievements of the team, which always infuses energy into an organization.
We can't wait to see what they do together in the next 40 years.
How are you celebrating the achievements of the people who make your business successful? What company do you know that does this well?