|We'll give this a C grade. Lots of busy details detract from its message.|
|We'll give this an A. Strong focal point, good composition, professional.|
Think you can’t afford professional photography? Here are some ways to stretch your budget:
Photos create a far more powerful first impression than words. Remember that although you can’t quantify it, there’s a cost to your organization when it appears unprofessional, careless, second rate or outdated because of poor images.
- Consider hiring a photographer with a journalistic background who can shoot candids that are compelling. These require less set-up, thereby reducing cost, and add an air of authenticity to your images.
- Set up a one- or two-day shoot that attempts to capture a variety of images that can be used in a many ways. These digital assets can be cropped differently, treated differently, and used in different applications—while still giving your organization a professional image.
- Mix stock images with custom images to create a high quality piece. If you select images with similar characteristics and lighting, you can give the illusion of using all-custom images.
- Negotiate a price that includes full use rights when you do hire a professional photographer. This will ensure that you can use them in various applications.
- Plan to update your library every two years to ensure that you have fresh, high quality images with which to work.