We'll give this a C grade. Lots of busy details detract from its message.
We'll give this an A. Strong focal point, good composition, professional.
Think you can’t afford professional photography? Here are some ways to stretch your budget:
Consider hiring a photographer with a journalistic background who can shoot candids that are compelling. These require less set-up, thereby reducing cost, and add an air of authenticity to your images.
Set up a one- or two-day shoot that attempts to capture a variety of images that can be used in a many ways. These digital assets can be cropped differently, treated differently, and used in different applications—while still giving your organization a professional image.
Mix stock images with custom images to create a high quality piece. If you select images with similar characteristics and lighting, you can give the illusion of using all-custom images.
Negotiate a price that includes full use rights when you do hire a professional photographer. This will ensure that you can use them in various applications.
Plan to update your library every two years to ensure that you have fresh, high quality images with which to work.
Photos create a far more powerful first impression than words. Remember that although you can’t quantify it, there’s a cost to your organization when it appears unprofessional, careless, second rate or outdated because of poor images.