White most often represents purity, clarity, innocence and simplicity. It expresses silence, the suspension of hostility and peace. White is a conciliatory color. The human eye is very sensitive to even minute differences in whiteness, and as it does have an ample presence, white should not be considered to be a neutral color. It may be considered a clean, spotless, sterile color, but it is not warm.
- White: pure, clean, elegant, essential, pristine, spotless, innocent, silent, lightweight, airy, bright, ethereal, clarity, simplicity (sterile, cold, clinical)