Is email dead? Some say absolutely, while others say not at all.
In his Constant Contact blog, Martin Lieberman reports on Media Post’s 2011 Email Insider Summit and asserts that it isn’t.
The role of email has changed, he says, and now requires that you include strong calls to action in your email that pull your reader to other channels like social media, where you can continue the conversation. Email is forging stronger bonds with social media—with both working together to deliver content.
How are you using email and social media as companion channels? Do you think email is dead?