This year marks the 15th anniversary of CMBell Company—a milestone in our dream to create a workplace that allows us to do work we care about with people we respect—for companies and causes that matter to us.
We’ll be reflecting on this from time to time right here on our blog, starting with today, where we officially roll out our own new corporate identity—and the second logo in our company’s history. It’s an act that signals new directions for our future—while acknowledging the many who have made the journey possible.
At the center of our logo is the fleur-de-lis, one of the most recognized symbols in the world and one that is rich in history and legend. Although used by monarchs throughout history and used to represent perfection, light and life, its own origins are unknown. Besides loving its visual beauty, we think it represents the pursuit of perfection and excellence that has characterized our firm from the beginning. Paired with typography that is both strong and stately, the logo suggests the unique trio of discipline, purpose and creativity required to run a firm like ours.