To kick-off their Centennial, White Memorial Medical Center developed an 18-month plan to celebrate their history and their future. We worked with them to produce and help implement their Centennial communication plan and to develop a creative suite of materials.
As part of this, we developed a video for their 2012 Gala, where the 2013 Centennial would be launched. In this four-minute video, we give a taste of their history and incorporated testimonials from community leaders.
WMMC's investment in their history is commendable—and will help bolster their remarkable culture of excellence and service.
Companies that invest in telling their history can have a stronger sense of shared purpose, which results in higher motivation and more engagement among their staff and stakeholders.
What companies do you know who do this well?
Footnote: This video won a silver award in the largest health care advertising awards competition—the 30th Annual Healthcare Advertising Awards.