Jeff Bullas cites a study by Roost.com that evaluated 10,000 Facebook and Twitter posts by 8,000 small businesses across 50 industries and found the following content drives engagement the most:
- Photo posts. They received 50 percent more impressions than any other type of content.
- Quotes. These provided 22 percent more interactions compared with other types of posts.
- Questions. They generated nearly twice as many comments as any other post type.
The report also showed that links were 87 percent more likely to be shared than any other type of post.
What pages do you frequently visit that do this well?