If you follow our blog you'll know that we are advocates for bringing the same level of design and writing to PowerPoint presentations that one finds in other professionally developed communications. (See our first post on PowerPoint Design.)
Here's the second rule we live by:
Rule 2: Limit Bullet Points and Text
Instead of filling your slides with bullet point after bullet point, pare your message down to one main idea per slide and unpack the idea verbally.
Compare these two slides above, the first which uses a traditional PowerPoint layout and the second which uses a much cleaner layout.
Which one do you find more visually pleasing? Which one do you think will be more likely to catch an audience's attention and to communicate the message?