15 Year Anniversary: Reflections on Running a Small Business

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I can’t think of a job I’d rather have. And so, on this 15th anniversary, allow me to share why it is that we love what we do—and are energized as we look to the future and contemplate even better ways to do our work. 

  1. We help other companies be successful. In partnership with their marketing and communication teams, we’re able to create communications that brings measurable successes.
  2. We’re creating jobs. It’s ever so gratifying to know that you are able to help others sustain themselves and their families by offering them meaningful work. Especially during a time of global financial instability, we feel like creating jobs is a very real way we can make a difference.
  3. Small is nimble. Having worked in national and international corporate settings (from which I learned much), I can say that I love the responsiveness that comes with being a small business owner. We can make decisions quickly—unhampered by long review and lead times or bureaucracies—changing course when needed in the blink of an eye.
  4. We have skin in the game. As a business owner, I don’t look at work as a stepping stone to my next job. This company is our destination—so we’re fully immersed in making it successful. This lends a continuity to a company because of the consistency of steady leadership.
  5. We are beholden to no stockholders. As a privately held company, we have the wonderful luxury of making decisions for the company that are in its long-term best interest—without being beholden to producing quarterly results that are sometimes produced at the cost of the future.
  6. We get to pick the people we work with. Most of us spend as much or more time during the week with our co-workers as we do with our families, and so the task of selecting high quality, motivated individuals who share one’s views of work is indeed one of the great benefits. In our company there are certain things we just don’t tolerate—laziness, sloppy work, lack of resourcefulness or an unwillingness to tackle whatever it is that needs to be done. The result is a highly productive, satisfying and collegial environment that allows individuals to do their best work—without wasting energy on distractions.
  7. It’s never boring. Not only do we work with all kinds of communication tools, but we work in different markets and in several industries—each of which teaches us something new.

The past 15 years of running this business have given us the chance to meet and learn from fascinating people doing interesting work. On any given day we might traverse the continent—talking with a client in LA in the morning and one in Denver in the afternoon. Each one brings energy, vision and their own unique approach to work that makes our lives interesting. We are always learning from and inspired by them.

Owning your own company isn’t for everyone. But for those of us who love to have a say in forging our futures, it’s the job of a lifetime—and not a day goes by but I am grateful to our team and our clients for being a part of this dream.