Client Showcase: Award-winning Annual Report Features Fresh Imagery

Key Annual Report 2011.jpg

For more than a decade we’ve partnered with Key Technology to produce their annual report. And for the second year in a row, their annual report has been listed in the Top 100 winners gallery in the 2010-2011 international LACP Visions Awards Annual Report Competition. Number 29 on the list, it was selected from more than 5,000 entries across all categories—and from 24 countries.

The Top 100 list included companies like Korean Air, Hyundai, MD Anderson Cancer Center, Walmart (Mexico/Central America), Qualcomm, Charles Schwab and Deloitte Touche Tohmatsu.

The report also garnered the Platinum Award, the highest of four awards offered, for annual reports in its industry category. A panel of professional judges scored the project on eight aspects ranging from first impressions to message clarity.

This year’s report cover image suggests both the international nature of their company and how their technologies benefit the consumer by bringing us fresher, purer products. We love the power of the image and its utter simplicity—made more notable by generous use of white space and use of vibrant colors inside.

LACP is the League of American Communications Professionals that helps promote best-in-class practices in communications.

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