Showcase: Making the Case for Bread and Water

This week the entrepreneurial Wilkinson Baking Company launched the in-store testing phase of the world's first fully automated commercial Bread Bakery—a technology that mixes and bakes fresh, healthy bread from start to finish without any human involvement.

We worked with them to develop a series of electronic billboards (see below)—among other promotional elements—that deliver in-store key messages.

This one-of-a-kind technology has been in development for nearly four decades—and introduces a completely new way of thinking about bread. Using only the purest and best natural ingredients, Wilkinson bread is more affordable than other premium brands and has a smaller carbon footprint than national brands. They never sell any loaf older than 24-hours—and natural enzymes keep it fresh for at least seven days.

Taking inspiration from the creator of Tom’s shoes, WBC took the bread concept one step further and has committed a portion of every loaf’s sale to drilling and maintaining wells in Africa. Each loaf provides 77 cups of fresh, pure water to people whose only source of water is often filthy and several hours’ walk by foot.

This is a company to watch, so if you’re in eastern Washington, stop by Super 1 and follow your nose.