How to Make Your Complex Message Easy to Read

 

Need a way to deliver difficult messages quickly and easily? Consider infographics. Whether it's static or animated, this increasingly popular communication tool allows the reader to digest key points—even difficult and complicated points—at a glance. By using visuals, it accelerates the time the brain takes to translate words into images in the brain—and also makes it easier to remember.
 
Here's an infographic from BlueGlass that unpacks some health myths in a way that draws the reader in. It drew 800,000 visitors over five months.
 
Have you ever used an infographic? Did you find it successful?

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