If you’re trying to increase the ranking for news releases you’re posting on line, consider these simple tips offered by Adam Sherk with Ragan.com:
- Identify keywords likely to be searched for. You can find out popular words by using tools like Google Adwords Keyword Tool and Google Insights.
- Include some key words—but don’t go overboard—in the text, title and quotes if you can.
- Include links (3–4 tops).
- Keep your release short.
Want more details? Read his full article.