The Secret to Selling: What Great Leaders Know

Why do some companies outperform others? Why do some people achieve things others do not? Why do some leaders inspire, while others don’t?

In this Ted Talk, Simon Sinek asserts that all great leaders think, act and communicate differently than others. They stay focused on the question of “Why?”—which engages humans at a deeper level than facts alone.

Sinek says that people will buy what you sell if they believe what you believe. As he said, Martin Luther King gave a “I have a dream” speech, rather than “I have a plan” speech. In marketing, this means talking more about why we do what we do than about what we do.  

What’s the why behind your business? And how might that inspire others to buy what you have to sell?