Perhaps we should thank Martha Stewart for the renewed interest in letterpress printing, since she's been advocating use of this beautiful reproduction technique for wedding invitations for some time.
It's easy to see why people are attracted to this style of printing: the tactile experience exudes quality.
However, before deciding to use letterpress for your next project, spend a few minutes to consider if it's right for you. Because colors are applied one at time, letterpress printing is best for one- or two-color designs. Using three or more colors significantly increases the cost. Remember too that photographs are impossible to reproduce with this style of printing.
We couldn't resist using this technique for our new business cards—and love the results!