How Simple Illustrations Can Stretch Your Photo Budget


Need to get your message across—but tight on budgets and short on good photos?  We recommend the trusty illustration, which performs well and provides a simple but distinctive look.

In this campaign, we maximized the budget by building the family of marketing materials around a simple but clear visual theme featuring illustrations. We find that readers can rarely resist this browsing-friendly format, which delivers quick nuggets of information efficiently.

The package includes print ads targeting employers—as well as a custom calendar, direct mail and video featuring employer testimonials.

Maybe it’s time to hire a student?