The Single Most Important Social Media Strategy


YouTube? Photo sharing? Social bookmarking? Twitter? Facebook? Pinterest? Let’s face it. Very few organizations have the resources to be all-in even the top five social media sites.

So what’s a business to do?

There’s one strategy that trumps all other social media strategies, and that’s this: the creation of relevant, fresh, quality content. Pure and simple. Social media is about sharing ideas that people find interesting, useful or entertaining. It doesn’t matter how many videos you post or how often you post on Facebook if you have nothing of importance to say.

So take a moment and set aside the angst about which social media options are right for you and ask yourself this one question: What content can we offer our readers that would make them want to come back for more?

Once that’s decided, you can more easily evaluate the various platforms to see which work best for your customers and your content.

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