The video we produced with the National Association of Independent Colleges and Universities showed at their national meeting this month—debuting a campaign debunking nine myths that can be associated with private nonprofit higher education. The video offers a much-abbreviated version of their Web page that unpacks the topic in more detail, and is based on research and messaging NAICU developed for the campaign.
This combination—a short high-level video paired with a more in-depth treatment on-line—works together well because it allows you to deliver messages in varying depth for different media and audiences, depending on their level of interest.
But here’s the test. Did it change your mind about some of these myths?