Sometimes you don’t have to talk about your product or service in detail, you can just evoke a feeling—and that’s what this Ram trucks Super Bowl ad does so well. Here’s how we call it:
Yes, on the artful, arresting and evocative use of still images.
Yes, on the voice of an American legend, Paul Harvey.
Yes, on a message that speaks to something deep in each of us—our need to celebrate honorable work.
Yes, on their creative way of engaging social media by connecting clicks to donations.
So what do you think? Was there a Super Bowl ad you liked best?