Want to increase the chances of your news release being used? Add images, graphics and video—which will not only make hungry journalists happy, but can help increase views by as much as 77 percent.
This infographic also shows that what PR professionals think journalists want and what journalists actually want aren’t always the same thing. For example, while 75 percent of journalists want access to video, only 43 percent of PR professionals think they’re important to journalists.
As the need for video grows, start making the case now for resources to produce them—and see your news coverage and Web activity grow.
Image Source: www.proactivereport.com