Client Showcase: Anniversary Book

As part of our work on White Memorial Medical Center’s Centennial package, we designed their Centennial history book, which traces their history from their early days as a clinic to today. Taking time to reflect on the past infuses purpose and meaning into work, and successful companies know that while it’s hard to place a dollar figure on that, it plays a vital role in shaping their organizational culture. Don’t be too quick to insist that every communication effort show measurable returns. Some of the most important things in life can’t be measured, though we’d all agree they’re valuable.

The book is part of a package that includes 12 videos, print and targeted feature stories.