Is Your Hero Photo Really a Hero?

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Your website home page is your new front door. For many organizations, it’s the first impression of your brand, and for some online businesses, it’s the only impression.

So stop by your own home page and ask yourself whether your main photo is doing its heroic work of presenting the brand attributes your company lives by.

If your organization is one of those who feels that pictures are a luxury—rather than one of the most critical online Web brand assets—then invite your budget decision-makers to cruise through this site that shows hero photos living up to their names.

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