Combat Negative Publicity

Is your company misunderstood? Are myths about your industry hurting your own organization? When the media doesn’t report your story accurately, ask yourself these questions:

  • Have you simplified your message down to its essence?
  • Is the message relevant? 
  • Is your message being delivered in a compelling, memorable way that stands out from your competitors’? 
  • Are you reaching the right people? 
  • Are you delivering it over and over? 

Being proactive in telling your story is imperative when your company’s story isn’t understood.

Need some inspiration? >>


A national association used this video as part of a campaign to refute some of the myths about private higher education.


9mythsap copy.png

This app was developed to pair with a national association's video to get their key messages into the hands of policy makers in a mobile-friendly format.


Executives for Hawaii’s largest health plan used this PowerPoint presentation to personally take their message of innovation to community leaders.


A state-wide association takes their message to the people in this video that showcases little-known facts about their organization. The video serves as a versatile and ideal tool for social media, websites and presentations.

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