Step Up Your Social Media

Social media is about sharing content in different formats—words, video or photos. So the first step in any social media strategy is to create quality content that your customers are interested in—and delivering it in a way that is share-worthy. Here are five tips to improve your chances:

  • Use quality photos that are better than your competitors.
  • Use video.
  • Make your videos entertaining—when appropriate.
  • Make your writing better than your competitors. 
  • Provide useful content that isn’t just about your company. 

If you’re serious about social media, commit resources to monitor the conversation so you know what the crowd is saying about you.

Need some inspiration? >>   


This short video brought a powerful response when shown to policy makers and stakeholders—and went viral among other state private education associations. It shows how complex messages can be simplified using an animated video technique.


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We use our blog to provide short, easy-to-read tips on how to improve a business’s marketing and communications.


Even a simple but entertaining e-card like this—posted on your social media channels and website—can increase views.

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