Without employee support, no strategy—no matter how brilliant—gets executed. Aligning employee behavior is one of the most important tasks of leadership. Here are seven tips that can help you achieve this:
- No CEO can speak personally to every employee. So be sure to deliver the message in a format that can be shared and spread organically. Generally, video is the medium of choice because it engages all of the senses.
- Give employees a reason to believe. Help employees move from fear of change to acceptance and implementation, by showing how it will impact customers.
- Make it relevant to their world, their concerns. Skip all the technical details and show how it will benefit them.
- Make it speak to the heart, as well as the head. People don’t change behavior because they get a list of reasons to do so. They change because something has stirred within them a desire to change. To be successful, your strategy needs both the detailed action items and the visionary, inspirational component.
- Make the destination as real and compelling as you can. You are, after all, asking them to make a journey to an unknown destination. There are no travel brochures except the ones you create—so invest in making them well.
- Use the best tools available. This is no job for the predictable PowerPoint presentation. To move people, the communication tool should engage all of the senses with sound, visuals and words. It should reflect the same level of quality that your workplace does.
- Coherence. And finally, words matter. But actions talk, too. Make sure that there’s coherence between what you say and how you live your talk throughout your organization.
Need some inspiration? Here’s a video we just produced for a large, nonprofit health care system to launch their new strategic plan.
Adventist Health Strategy Video
Adventist Health Banners