Marketing Madness: Part 2—Why Counting Clicks Could Be Your Most Deadly Strategy

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It’s time we challenge the prevailing idea that online traffic necessarily equates to loyalty and purchases.
 
Make no mistake: You can create content that goes wild on the social media meter, but that does nothing for your brand image or customer loyalty. We’re not saying you shouldn’t pay attention to clicks and shares and traffic, but that it is often not put in its rightful place as an indicator of traffic—rather than an indicator of loyalty and relationship.
 
Ultimately, your digital strategy should build relationships that result in revenue for your company and benefit for your client. Getting the customer to your website is the first step.
 
But the next and vital steps are helping them see how your product or service would be valuable to them, which in turn will generate sales.
 
Stay tuned for more in our series on Marketing Madness.

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